Embarking on the journey to start my own design agency, III Dimension, has been an exciting (sometimes scary) and educational experience. As I stand at the beginning of this path, I’m eager to share the story of how this venture came to be and the core principles that guide our mission.
The rise of entrepreneurship has been a significant trend in recent years, and it played a crucial role in my decision to start III Dimension. According to the U.S. Census Bureau, the number of new business applications reached a record high of 5.4 million in 2021, reflecting a 23% increase from the previous year. This surge indicates a growing interest in entrepreneurship, fueled by a desire for independence, flexibility, and the potential for innovation.
Further emphasizing this trend, a study by Guidant Financial and the Small Business Trends Alliance revealed that 54% of small business owners in 2022 were motivated to start their own companies to be their own boss. Additionally, the Global Entrepreneurship Monitor (GEM) reported that nearly 30% of Americans were starting or running a business, highlighting a robust entrepreneurial spirit across the country.
This entrepreneurial wave provided the perfect backdrop for launching III Dimension. As more people venture into their own businesses, the demand for quality design services is growing, creating opportunities for agencies like mine to thrive.
I launched III Dimension because I believe the worlds of Industrial Design and Online Presence will always be in demand. I'm drawn to the creativity and innovation inherent in both fields, and I'm here to champion and bring to life those groundbreaking ideas.
Moreover, every business in today's digital age, regardless of its nature, requires a strong online presence to thrive. Without it, they risk being overlooked or forgotten. Recognizing this universal need, I saw an opportunity to serve businesses of all kinds with websites that truly reflect their values and offerings. My first client? Well, me.
As a small business owner, my needs often mirror those of my clients. Recently, I found myself in need of a website that embodied a clean design while prioritizing user experience. Functionality was paramount—I required all links to seamlessly navigate users through the site. Moreover, my aspirations include expanding my business and bolstering its online presence through effective lead generation. I'm also committed to crafting content that engages and resonates with readers.
This ongoing journey allows me to authentically relate to many of my clients' challenges, as I'm navigating similar paths myself. Understanding their desires and requirements comes naturally, as they often echo my own experiences. In essence, I've become my own first client. Welcome aboard—I'm glad you're here to join me on this adventure.
As I became my own first client, grappling with the need for a functional website and aspirations for business growth, I realized the inherent alignment between my needs and those of potential clients. This personal journey laid the groundwork for III Dimension's approach to design.
As I build III Dimension from the ground up, I recognize the need to stand out in a crowded market. The design industry can often be overwhelming and complex for clients. Therefore, I positioned our services around three core principles: simplicity, transparency, and efficiency.
Wrapping up our exploration of III Dimension's origins, we're excited to dive into our next chapter: the intersection of creativity and artificial intelligence. Stay tuned as we unravel the role of AI in shaping the future of design and discover how III Dimension embraces this cutting-edge technology to push the boundaries of innovation.
- IIIMike
Announcing the launch of III Dimension's new blog, led by founder Mike Latham. The blog will share insights on design and entrepreneurship, covering topics like the No-Code Movement, AI, starting a business, and the challenges of running a design agency. Join us to explore practical tips, industry insights, and project stories.
Read More
